Monday, September 20, 2010

Food makes it easy

My first post on this blog was about the expression "piece of cake". On my portfolio, I have a campaign for Corbis, where I played with some stuff searched online. Piece of Cake was one of the searches I played around.



When I was showing my book in Brazil, some people didn't get that piece of cake means something easy. But in Brazil, you can say something is easy by using food. The expression is "mamão com açúcar", in English "papaya with sugar". I'll do a "mamão com açúcar" layout, but just for my book in Portuguese.

I asked my coworker if there is an expression here in Russia that means easy that uses food. Guess what? Yes, there is, but very archaic: as easy as boiling turnip.

I wonder which countries have more expressions that says it's easy, by using food.

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