Animals, again, explain how dangerous it can be

We have this expression in Brazil that means it's dangerous: to poke a tiger with a short stick. I know it works more like a metaphor.

Again, on the web, I found this picture:



Could we make "wake up a polar bear with cymbals" an expression/metaphor for danger?

Animals explain how drunk you are

We have this expression in Brazil that means you're drunk: with the monkey hanged on a giraffe's neck. I was on the internet and I found this picture:



Can some tell me if this is an expression somewhere? I can say the Photoshop work on this image is pretty cool :)

Reminder

The ad on the previous post is a school project, not a commercial one, as I wish it was.

Food makes it easy

My first post on this blog was about the expression "piece of cake". On my portfolio, I have a campaign for Corbis, where I played with some stuff searched online. Piece of Cake was one of the searches I played around.



When I was showing my book in Brazil, some people didn't get that piece of cake means something easy. But in Brazil, you can say something is easy by using food. The expression is "mamão com açúcar", in English "papaya with sugar". I'll do a "mamão com açúcar" layout, but just for my book in Portuguese.

I asked my coworker if there is an expression here in Russia that means easy that uses food. Guess what? Yes, there is, but very archaic: as easy as boiling turnip.

I wonder which countries have more expressions that says it's easy, by using food.

Another mystery solved :)

I always liked brands. Not because of their products or services. I like to see brands. They can be stamped on race cars, football (soccer to Americans) jerseys or airplanes liveries. Maybe that's why I joined advertising.

Sometimes I get curious when I see some brands. My biggest one started in 1995, when F1 Team Sauber showed their car for the 95 season with their new sponsors Petronas and Red Bull. I had an idea what Petronas was, because I remembered one of the commentators of the Brasilian TV station that broadcast F1 said that a big Malaysian oil company was going to sponsor Sauber. And after 4 years I found out that Red Bull was a drink. Later on, an energy drink. And later on, really good with whisky or vodka :)

I had this doubt for over 15 years, as far as I remember of this brand: Candy. I remember seeing this brand on race cars, on TV or on some race car toys.



With no Google, or even the internet, I had to carry this doubt for years. Because there is no Candy in Brasil. If you tell me that you found some Skittles in Brasil, you would call me a liar. But I'm talking about Candy home appliances. Candy is a British domestic products brand. They have dishwashers, stoves ... I found out after stopping by a friend of mine friend's apartment here in Moscow. He has Candy stove and dishwasher. Mistery solved and toasted with the beers we had that night :) That Candy you don't find in Brazil.

This blog is still "The Lost In Translation", although this post is more for "The Lost In Brands" :)

T-shirt correction

This is the t-shirt I should wear here: